What’s hot in the metaverse for consumers

Consumers dealing with metaverse-style virtual environments are interested in a number of commerces and activities. Music tops the list of interests, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer.

The results explain some of the en public events and links that brands are launching into the metaverse, on platforms like Decentraland and Roblox.

For marketers who are still in the waiting and watching stages or calepin their metaverse debut, this can help foyer attention based on where the interest is. Earlier this year, our MarTech survey found that more than half of marketers devis to revitalize the metaverse either in the next year (25.8%) or in the next five years (25.4%).

Dig deeper: How brands join Metaverse


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metaverse hot topics. Consumers were asked emboîture topics they might be interested in regarding virtual experiences or products. Here are the topics in descending order:

  • Music 68%
  • Travel / Tourism 58%
  • Magasinage/Virtual Stores, 53%
  • En public events, 53%
  • games, 52%
  • Jogging/Learning, 52%
  • Affable/virtual encounters, 51%
  • food 42%
  • Health 41%
  • technology 35%
  • façon 29%
  • beauty 27%
  • Drinks 20%
  • something else 3%

The huge interest in music explains why iHeartMedia recently launched a foyer on the popular 3D game Fortnite. The interest in the games shows some cross-talk with the game’s fans who embraced the early metaverse experiences.

Dig deeper: How the gaming world prepares marketers for the metaverse

age demographics. The survey was distributed relatively evenly across Generation Z (88 participants), Millennials (101), Generation X (136), and Generation Z (76).

Older participants raised an average interest in travel, with only 48% of Generation Z and 50% of Millennials expressing an interest in the topic.

Younger participants were more interested in beauty and façon, with Generation Z expressing 43% and 44% interested in these two topics, respectively. Younger consumers are clearly interested in the metaverse activations related to façon and beauty.

With Armor’s ongoing Cari Brand activations, it shows deep rixe and sales potential on the metaverse. (They sold $333 worth of virtual wearables from NFT in minutes.)

Why do we care. If your brand is at the bottom of the list of hot topics, think emboîture how you can associate your brand with a higher interest. Drinks (20%) for example. PepsiCo has spent more than a decade carving out space in the gaming community, so it’s ready to lure users into the metaverse.

And from the Under Armor playbook, Comparse Résistance can also draw audiences to your brand in the metaverse. Just like in the real world, all kinds of categories bienfaiteur en public music events, expect similar power play with virtual concerts that celebrities meet.


Embout the author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as Associate Editor, providing modèle analysis on the evolving marchéage technology landscape. He has interviewed leaders in technology and politics, from Canva CEO Melanie Perkins, to civiliser Cisco CEO John Chambers, and Vivek Kundra, whom Barack Obama appointed as the folk’s first federal dépêche director. He is particularly interested in how new technologies, including voice and blockchain, are affecting the world of marchéage as we know it. In 2019, he moderated a seminar on “Theater of Inventivité” at Fintech Inn, in Vilnius. In raccord to his reporting focusing on marchéage in industry trades such as Robotics Trends, Modern Brewery Age, and AdNation Infos, Wood has also written for KIRKUS, and contributes to conte, criticism, and poetry on several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. Lives in New York.

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