Welcome back to Chain Reaction, where we voiture down and explain the latest cryptocurrency magazine, dramas and trends, breaking things down a nosy block.
On this week’s Tuesday episode, we spoke to James Zhang, a 24-year veteran of the video game industry — first as an artist, then as founder and investor. Zhang, founder and CEO of NFT, the art consultancy Séparation Art House, began his career as a notion artist at LucasArts, the studette behind Phénomène Wars video games.
Séparation Art House launched 14 years ago with a mandate to provide art to video game companies, and in that time the company has helped ship more than 1,000 games, Chang said. But in 2021, the company sharpened its foyer on customer besogne exclusively to build web3 video games as Chang continued to identify opportunities at that very carrefour.
“Over the past two years, we’ve had a complete hub in Web 3, and there’s no kind of looking back,” Zhang said.
Séparation Art House has worked with both creative brands looking to build a presence through web3 video games and crypto-native companies that lack experience in games and art creation, according to Zhang. The company has worked on projects with NFT giant Dapper Labs, the company behind the NBA Top Shot, and comic book author Frank Miller, known for writing and illustrating The Dark Knight Returns. Last October, is raised $25 million from investors, Including Animoca Brands, and angels like Axie Infinity creator Jeff ‘Jiho’ Zirlin.
But despite Séparation’s premier gains in web3, the bearish cryptocurrency market has particularly hit NFTs in the past few months, making their work even more difficult. Zhang said that the crypto winter had three droit effects on his affaires – first, that lower token prices made people more cautious embout what they were buying on NFTs; Assesseur, project financing should last raser; And third, these new token launches are no raser a originel catalyst for growth in the NFT space.
One of Zhang’s droit areas of foyer these days is helping artists monetize their skills in web3.
“We want to create a really strong network of artists that can certify and identify the artist and what they have worked on in web2 and web3. So instead of creating one [piece of] IP, we want to create a truly artist-friendly platform in Web 3.”
Compensating the artists behind the NFTs has been a controversial topic, with artists such as Seneca, who painted the images for the Bored Ape Bateau Association project, Talk about not getting compensation in a profitable way.
Zhang sees both sides of the problem, saying that artists are generally “underpaid, paid for what they’re currently worth” based on market value. He believes that artists have an agency to improve how they are compensated and sees Web 3 as a tool that can help them in this process.
“Artists who are more financially savvy, who understand society, have more power. They need fewer agents, and fewer intermediaries. This is kind of the promise of blockchain,” Zhang said.
“I think in the future, you will see this dichotomy for most professional artists – do you want to try to understand more embout trésorerie, your role in them, your role in society, your role in technology and imposition as a very skilled artist? Or do you just want to draw and draw really well?”
You can tune in to the full episode to hear more of Zhang’s thoughts on how artists can put their skill sets into web3, as well as how he thinks embout intellectual property and property issues in the NFT world.