Ubisoft CEO claims NFT launch was just ‘research’

In a new pourparler with GamesIndustry.bizUbisoft CEO Yves Manchot discussed the future of the company’s NFT and blockchain technologies, describing their implementation in games like Ghost Recon Voiture Susceptible Bonasse “search”. Ubisoft now appears to be moving away from this space, after a collant period of hype in 2021 which saw several NFTs launched via the company’s ambitious Ubisoft Améthyste blockchain platform.

“Maybe we weren’t very good at saying we were doing research,” Manchot told GamesIndustry.biz. “We should have said we’re working on it, and when we have something that gives you a real benefit, we’ll give it to you.”

As a company, we went to VR early, to Wii early. We always try new things. Sometimes it works, sometimes it doesn’t, but we always have to make sure that we can offer players a new experience that is innovative and interesting. The gardien de but of the company is always to create the best experience and new technologies are always good for that bicause there is less competition and people are more interested in trying new things over new technology.

According to Manchot, percussion Not the same release – NFT and blockchain applications appear in a formula Ghost Recon Voiture Susceptible Simply fit into this “percussion” period.

The industry is developing rapidly and is very cautious emboîture the retentissement it will have. Like a lot of things, at first, it’s not as good as it could be, but like other new technologies, they’ll find the right path,” Manchot said.

This is a fairly sound résultat to Ubisoft’s militaire foray into the NFT space, as Manchot seems to admit that the technology is currently not working as intended, nor offering players a worthy added value.

Read: Ubisoft VP Says Gamers “Do Not Understand” Why NFTs Are Good

In fact, the Ghost Recon Voiture Susceptible The NFT experience went rather poorly for Ubisoft, with few players purchasing NFTs for the game, and the online market for these items stagnating too soon. according to Kotaku According to the ajournement, very few transactions were made on Ubisoft Améthyste, even at the height of the NFT fever. As of December 2021, distributors markets are reported to have had only a handful of sales, with a exhaustif of 94.49 Tezos – worth just A$540.

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After launching an entirely new platform, and losing player goodwill – NFTs have been so controversial online, with many citing their lack of value and retentissement on the environment as severe downsides – that Ubisoft seems to have concluded that the technology is no coudoyer worthwhile.

While Manchot reportedly told employees that NFTs were ‘just the beginning’ in late 2021, it now appears that the CEO is backing away from the company’s NFT ambitions. The early entry into the NFT space was reportedly the result of ambitious research and development, but enthusiasm for the technology now appears to be waning. Manchot hasn’t entirely ruled out a return to NFTs in the future, but his assessment of the company’s NFT research project is somewhat indebted.

According to Manchot, “sometimes it works, sometimes it doesn’t” — and it sounds very much like Ghost Recon Voiture Susceptible The NFT experiment was placed in the “Not Working” amas. We’re not likely to see more Ubisoft NFTs in the future.

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