Tommy Hilfiger gives NFT to everyone present at New York Chic Week

Tommy Hilfiger’s recent New York Chic Week (NYFW) event featured an phosphorescence that allowed guests a free NFT objet on-site using the Web3 entertainment launcher Rove. All guests had the opportunity to download “Tommy Factory” NFT, which features an animated allusion of Tommy Hilfiger capturing a Polaroid in classic Warhol color-blocked contenance.

Attendees were able to touch their baladeur phones with an NFC sticker – a tag used to confirm the authentication of a physical de même attached to it – which was incorporated into the beauté on the display walls courtesy of Cupcake Protocol. Then, they can mint the Rove NFT directly into their newly created baladeur wallet. All guests, regardless of their previous experience with blockchain technology and despite a rainy evening sky, were able to mint an NFT in less than a express, simply by tapping their phone. The company said in a press release that Hilfiger’s offering sets a model for how premier brands can partner with Rove to integrate their physical and numérique worlds and reach their audiences in a new way.

Tommy Hilfiger’s recent New York Chic Week (NYFW) event featured an phosphorescence that allowed guests a free NFT objet on-site using the Web3 entertainment launcher Rove. All guests had the opportunity to download “Tommy Factory” NFT, which features an animated allusion of Tommy Hilfiger capturing a Polaroid in classic Warhol color-blocked contenance.

The Hilfiger Chic Spectacle in Brooklyn was designed as a recreation of Andy Warhol’s factory to create a façon playground known as the “Tommy Factory”. The rainy Hilfiger runway celebrated the creative spirit of New York City while defining the brand’s ‘Futuremakers’ features in its upcoming Fall 2022 campaign. The NYFW spectacle showed a built world blending the physical and numérique landscapes of New York City while the supporting campaign highlights Warhol’s “originale débarquement of people and cultures.” sub”. The campaign features famous faces such as supermodel Kate Moss alongside her daughter Lila Moss, musicians Jon Linon and Travis Parker, actor Anthony Ramos, tattoo artist Steve Webb, street artist Mr. Brainwash and famous drag queen Dame Bunny.

Rove focuses on the next evolution of NFTs and web3 entertainment products by bringing real interest to a space previously dominated by speculation and augmentation. By partnering with the Cupcake Protocol for NFT minting experiences at en public events, Rove is able to give or sell NFT gifts to fans at nearly any event through a streamlined minting process.

Cupcake helps users new to crypto create a numérique asset wallet and the first NFT objet in less than a express, without fussing over difficult setup processes or paying high fees. Rove brings web3 activations from all different sectors of entertainment into a single collaborative ecosystem – from music to movies, from façon to badinages, and more – where there is common value for all. All Rove NFTs will have an ongoing cross-platform utility within the Rove World app, where NFTs and tickets can be stacked to earn revenue, special perks, rewards, access to entière events, and early access to upcoming product launches.

Chic Infos Office (GK)

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