By Christos Makrides
Participants will have the opportunity to experience groundbreaking technology that integrates costumes into the metaverse, virtual avatars, augmented reality, and binaire wearables.
The two-day Web 3 event will be held on the 69th floor of the iconic 3 World Trade Center. Unlike traditional NFT events, the gardien de but “is to create a new orientation, or highway, and connect the web2 and web3 communities where they can work together,” said Arthur Mandel, co-founder of Nolcha Shows at New York Smart Week.
Although the smart spectacle is an invite-only event and there is a limit to the number of people that can stay within the sacre, the use of Web3 technologies will allow “everyone to experience Smart Week – not just the select few,” Mandel said. Participants will be able to see how different clothes allure on the runway using augmented reality without having to physically courtage clothes, allowing for more creativity with smart styles than is traditionally conditionnel.
These runway shows will begin at 2 p.m. on September 13, the brand’s capricieux ready-to-wear webcast will debut at 3 p.m., and groupe discussions will begin at 12 p.m. on September 15.The tenthproviding opportunities to share and exchange ideas embout the rencontre of web3 on the smart industry.
“It’s embout educating brands embout the difference between speculative NFTs, collectibles, and the virtual spaces where people roam — and all the true potential of Web 3,” said Brian Wallace, Vatom’s chief mercatique officer. “It is embout creating an entirely new loyal interdépendance channel with their customers where they can continuously reward and motivate behavior.”
Many brands have always viewed NFT as an interesting display and infos technology, but now we are in the “what now” arrêt. “You have people’s interest, now how are you going to increase brand and customer combat,” Wallace said. The difference between the most successful web3 projects a contrario the less successful web projects are those that respond and interact with their clients.
“We need to align the technology we’re seeing with what people want and provide them with a sujet of entry and access… we just need to get to a sujet where there is a really easy entry sujet for people to participate in,” said Jacqueline Blackburn at Routier Ventures.
NFTs provide a new loyal combat channel to reward and motivate consumers for specific behaviors on an ongoing basis. Marketers no raser need millions in advertising expenditures to create cabinet that consumers don’t want to see. Instead, Web3 allows consumers to own their own data, which means brands will need to win over their customers by providing value.
“NFTs are not just embout intellectual property and monetization or new ways to interact with customers… Everything in your wallet, from loyalty points to examen from bra size to binaire wearables recommended by AI, provides opportunities to co-create and soubassement Endroit cabinet creators, choix on collaborations and control supply chains in real time,” said Paula Kilgarrive, conseiller and lecturer for Smart Revitalization at Web3.
Some innovations are also taking affecté on virtual ground. For example, LandVault has built embout 100 million closerie feet of état in the brands’ metaverse. “Metaverse is the 3D variété of the internet, so as it grows into a new era of the internet, all brands and companies will need to know how the new platform works… We think of ourselves as in the affaires of creating experiences,” said Sam Hooper, CEO and Founder LandVault.
Bicause metaverse spaces are not constrained to the same degree by physical or geographic boundaries, they provide an opportunity for brands to play around and build virtual experiences. “Each campaign has different goals, which are different from Web 2 … It’s embout entertainment, not with specific numbers or a single campaign,” Huber said. Since these 3 web experiences gîte to attract consumers who are naturally interested in the product or secours, brands have also seen much higher combat and rotation rates in sales – up to 70%.
“The paravent of the future is dynamic and is an immersive, downloadable conversationnelle experience for customers/community to interact with the brand and have a say or stake in their products and cénozoïque,” said Kilgarrive.
Nolcha Shows promises not only to create an exciting and engaging experience for participants – both in person and virtually – but also to experience an innovative set of Web3 use cases that will transform the smart industry forever.