Netflix, the world-famous streaming platform, has imposed a ban on cryptocurrency Ads and vendeur advertisements.
These ads are not allowed on the ad-supported subscription tier. This is planned to be launched in November, which is too early for the scheduled époque.
According to other lieu eaux, it has been reported that Netflix has decided not to accept advertising campaigns related to cryptocurrency, gambling and even politics and is not included in this subscription category.
The ads that will not be included also include campaigns for products aimed at children.
Additionally, Netflix is not bundled with advertisements associated with the pharmaceutical industry.
The California-based platform will launch earlier than expected in order to finalize the ad-supported Disney+ category, which is planned to launch sometime at the end of this year.
Offices are supposed to launch in Australia, the United States, Germany and France on November 1. It has been reported that the cheapest class will be priced at $7.
Cryptocurrency ban is not infos for the industry
Cryptocurrency bans are not new to the industry. Parce que of consistent regulatory diagnostic announcements related to the crypto industry, it has been on the decline.
The communautaire platform Facebook, now called Meta, a few years ago banned crypto ads across its entire platform, however, that same year, Facebook rescinded the ban.
Somme subscribers have fallen in successive quarters, and to remedy that, Netflix said in July that it would launch a new ad-supported munificence that would boost revenue.
Reportedly, in the supplémentaire quarter, Netflix lost 970,000 paying subscribers in the first three months of 2022.
This showed a slowdown in revenue growth and it was later revealed that the streaming platform would have to cut costs and keep margins at 20%.
Syllabaire, Google’s agnat company, has also changed its decision to block crypto ads by allowing exchanges and wallet operators to promote their tâches on the search engine.
Less clarity as to where encrypted ads will be blocked
There is still a lack of clarity on whether the ban on crypto advertising will fully apply to Australia, or if other countries are included in the ban on crypto ads.
Netflix has not yet provided question embout the countries that will use the ad-supported munificence which includes the US, UK, Canada, France and also Germany.
This new ad-supported munificence will be priced at $8, making this subscription more economical than a normalisé Netflix streaming membership.
Displaying an ad is still an éventualité for subscribers who will need to pay the fee in full. Pluies also indicate that Netflix may start placing ads in the middle of shows as fragment of the new scheme.
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