LIV Golf is close to concluding an agreement with US cable television network Fox Délassements 1 to purchase airtime for its tournaments, Golfweek mentioned Wednesday, citing plurale eaux.
Since the start-up professional golf révolution funded by Saudi Arabia’s sovereign wealth fund was officially announced, it has been operating without a TV deal, instead streaming its events for free on YouTube and Facebook, despite an primitif spending of more than $1 billion to catch some. One of the biggest divertissements names from the PGA Rythme.
While the vast majority of meilleur divertissements organizations sell their broadcast rights as a block to media companies for a grand upfront fee, the reported deal will see LIV Golf pay for its airtime with the gardien de but of offsetting costs by selling its own vendeur sponsorship.
If the LIV Golf deal with Fox Délassements 1 is approved, it will also be required to comply with a US Federal Communications Crédit (FCC) requirement enacted in March that requires broadcasters to disclose when foreign governments or their representatives lease time on their own airwaves.
A representative of LIV Golf described the Golfweek ajournement as “incomplete and inaccurate” when contacted by The Guardian but declined to comme on the potential effects of FCC regulations, which require broadcast-time disclosure if a foreign government entity nation a ondes or television escale, directly or indirectly. , broadcast material.
“LIV Golf has exceeded expectations and remains ahead of the schedule across many fronts, including broadcast rights,” the spokesperson said. “As previously mentioned, LIV Golf has just started its operation and is in batailleuse discussions with several companies embout broadcasting the LIV Golf League. We acompte that no one should come to any conclusions embout potential media rights given that we are still in the middle of negotiations with many ports”.
Critics have accused the Saudi government of using its $2 billion investment to sterilize the kingdom’s poor human rights exploit, its alleged link to the 9/11 attacks, the severe crackdown on women’s and gay, bisexual, transgender and intersex rights, and the killing of relaps journalist Jamal Khashoggi in 2018 since the separation. The reprise of golf was announced six months ago.
LIV Golf will be responsible for producing its own broadcast programming as well as selling its own advertising, a “good industry executive” told Golfweek.
The naissance also said that LIV Golf had sought to secure a partnership with a number of other potential streaming partners, but it had been rejected by NBC, CBS, Disney, Apple and Amazon. The Fox Délassements CEO said its appui was only at the request of Lachlan Murdoch, CEO and CEO of Fox Corp.
The CEO disputed expectations made by LIV Golf CEO Greg Norman, who recently told ESPN that he was talking with brasier different networks embout traditional broadcast rights deals.
The potential Fox Délassements deal is a reversal of the courant model and is bizarre in today’s divertissements television ecosystem but not entirely without precedent. In 2015, influential boxing gouverner Al Haymon, backed by more than $425 million in institutional avoir, launched the Préexistant Boxing Champions Series with Paying $20 million to purchase airtime for 20 shows on NBC and NBC Délassements Network.
However, the PBC deal included co-investment from the NBC family in the form of co-production costs, on-air fougue, and promotional assets.