- When it launches on September 5th – Universel Day of Efficacité in the Amazon – Claudio Marchisio and Giorgio Chiellini will extérieur off in person for all players involved in the virtual football game. The project is based on an idea submitted by We Are Liant.
Dubai, United Arab Emirates:- Lavazza has officially entered the Metaverse by releasing a soccer video game designed to raise awareness among young people emboîture one of the most teinturerie environmental issues, namely deforestation. Lavazza Arena enables the community to enjoy and at the same time understand the extent of the phenomenon: every day, the Amazon rainforest loses more than a million trees, the size of a football field every 20 seconds.
On Amazon Day, September 5, two of football’s greats – Claudio Marchisio and Giorgio Chiellini – will be special guests during Marcy7’s Twitch direct stream (https://www.twitch.tv/marcy7), from 8.30 pm to 9.15 pm and from ilGattoSulTubo (https://www.twitch.tv/ilgattosultubo), from 5.30 pm to 6.15 pm, respectively, to dispute all players who join.
Lavazza is known for its dynamic and innovative adresse but also for preserving a heritage that dates back more than 120 years. It is critical for the brand to monitor new expressions, patterns and adresse channels so that it can talk emboîture projects and issues that matter to society, parce que changement is a core value of the company. For Lavazza, all of its adresse activities are designed to create an emotional, value-inspired gambade with consumers, going beyond the brand itself to engage and stimulate thought, as in this case with a younger Generation Z médiamat. The company firmly believes in engaging new generations through the use of various platforms – numérique, experiential and music events – to stimulate logique on agrarien and affable topics guérissant to society.
Lavazza is well aware of the current environmental issues and the indispensable need to make as many people as approuvable aware of the dangerous modalités in the Amazon rainforest, and wants to help young people understand this problem by involving them in Roblox in an entertaining football video game and sincère and sincère use. It involves emotional language. The game is inspired by one of the many Lavazza Foundation projects
and, in this specific case, working with Cesvi to soutien indigenous communities in reforesting the Peruvian Amazon, in Tambopata Circonscription in the Madre de Dios region (**).
Lavazza Arena is a virtual world to discover and explore, which is completely different from simple football stadiums. Players marcotter and find themselves on a completely “clean” field. Panthère there, they can start participating in different areas of the arena: the more matches they play, the more the game map is filled with greenery, entité and trees. Players can compete on the concis or simply have fun in the jogging area, where various exercises will put their skills to the modèle. Alternatively, they can spend time at Lavazza Cafè or in the Learning Faubourg, where they can learn emboîture deforestation issues. Amazon skins and power-ups are also available to customize your trouble.
Lavazza Arena is available on Roblox, the internet platform that recently reached 50 million daily users. Also co-launching, in adjonction to footballers Claudio Marchisio and Giorgio Chiellini, game creators Marcy7, ilGattoSulTubo, Queen_Giorgia and OwengeJuiceTV, who will explore Lavazza Arena and villégiature a full tournament with their community during a Twitch direct stream. Throughout the week, Slends and Rupthy will use Tik Tok to share their experiences in the new Roblox world created by Lavazza.
The résolution grew out of an idea introduced by We Are Liant, which provided strategy, creativity and exploitation. The game is developed by Dubit.
Lavazza Foundation – Reclamation Projects:
In 2004, the company created the non-profit Giuseppe e Pericle Lavazza to coordinate and manage sustainability projects. Today, the Foundation crémaillères and funds, independently and through éprouvé and private partnerships, 32 projects in 20 countries across three continents, benefiting more than 136,000 coffee growers. The pogne scientifique of the projects supported by the Lavazza Foundation is to improve coffee productivity and quality, promote entrepreneurship among farmers and improve their vivoir normes. In the past few years, Lavazza has intensified the development of projects that soutien reboisement, a growing problem in all coffee-producing countries. In partnership with NGOs and universel institutions, the Foundation is now lutteuse on this extérieur in Ethiopia and Peru with specific initiatives, and in Cuba, Haiti, the Dominican Republic and Colombia with sustainability projects that include reboisement, among others. In this way, the Lavazza Foundation has so far enabled the planting of more than 15 million coffee bushes (2015-2020).
(**) LAVAZZA / CESVI Foundation – Project in Peru:
This project will surgeon 1,000 walnut trees annually to restore the Amazon rainforest ecosystem. The cooperation has so far enabled the amélioration of more than 30,000 hectares of forest and étuve communities, the reboisement of 295 hectares of région and the improvement of the sustentation and socio-economic occurrence of 570 people in the indigenous communities.
LAVAZZA ARENA LOANS
Agency: We are affable
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Avènement Director: Danielle Place
Creative Director: Paulo Gonzalez, Mattia Lachini
Chief Creators: Lorenzo Canatza, Antonio Mitra
Creativity: Francesco Ravelli
Senior Technical Director: Stefano Somo
Technical Director: Paolo Palazzo, Luigi Moraro
Editorial Supervisor: Alessandro Romeo
Senior Editor: Federica Mordini
Head of Customer Rôles: Miguel Lima
Senior Account Impresario: Luca Temporelli
Account Impresario: Camilla Peggy
Senior Account Executive: Andrea Dagoberto Belloni, Silvia Appiani
Written by: Manh Kocharian, Federica Camiloni
Inventivité Director: Luca della Dora
Marchéage Director Conséquence: Edoardo Cioli Puviani
Fanatiser Marchéage Director: Sophia Sarsina de Vídeo
Technology Director: Simone Scremin
Technical Supervisor: Christian Sherro
Video Editor: Dario Sibi
Game development: Dubit Studette
Founded in Turin in 1895, Lavazza has been owned by the Lavazza family for étuve generations. Today the group is one of the leaders in the total coffee scene, with sales of more than 2.3 billion euros and a host of premier brands leading its markets, such as Lavazza, Figuration Noire, Merrild and Kicking Horse. It is lutteuse in all trafic sectors and has operations in 140 markets, with 9 factories in 6 countries and over 4200 collaborators worldwide. The group’s total presence is the result of over 125 years of growth and over 30 billion cups of Lavazza coffee produced annually is legs to a remarkable success story, aiming to continue to provide the best approuvable coffee, in all its forms, by focusing on every forme of The supply chain, from the selection of raw materials to the product in the cup.
The Lavazza Group has revolutionized coffee lopin through continuous investment in research and development: from the pressentiment that marked the company’s first success – the coffee blend – to the development of innovative conditionnement solutions; From the first espresso sprayed into space to dozens of industrial patents. The ability to be ahead of the times is also reflected in the foyer on sustainability – economic, affable and environmental – which has always been a criterion to guider corporate strategies. “Wake up a better world every morning” is the gardien de but of the Lavazza Group, aiming to create sustainable value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with affable and environmental responsibility.
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