As the speculative side of the NFT market cooled, utility cemented itself as a determinant of successful NFT dips. And in the music industry specifically, where NFTs empower artists to unleash unprecedented opportunities for fan accord and participation, the benefit has never been more arrogant.
As explained by the vert NFT platform In OneOf Co-founder Adam Vail, NFTs abolished the fan’s traditional role as a passive listener and ronger. Now, instead of the typical Web2 fan night-club, comes a smaller but stronger Web3 Street team made up of the most true fans of the artist who are aligned with each other and motivated in the artist’s success.
In the end, determining the right tool for NFT comes through identifying the most assidu fans of the artist truly You then want to go further to fulfill these desires.
Over the past year, we’ve seen artists use NFT to offer listeners a variety of perks. These serve existing fans while also helping to welcome new fans into the fold. Web3 Early approuver of Steve Aoki A0k1verse It gives fans a range of both physical and hands-on experiences, including free période tickets, free mint to AOKI NFT, and partner projections. Meanwhile, Masego, FKJ, and Voidz rewarded holders OneOf’s Tadow Collection With personalized videos, signed merchandise, virtual jam sessions, and an official RIAA platinum scoreboard.
The possibilities are endless, but to provide a truly memorable and worthwhile fan experience when crafting an approach to utility, the primitif tutelle must come from the artists themselves, said OneOf Décadence President of Music, Thomas Fiss, in an aparté with Nft Now.
“At the beginning, we start by seeing the artist and build from there,” he said. “But we also incredibly recognize that it is our responsibility to ensure that the boundaries of what is hypothétique are pushed – in dépense with our investigation. To this repère, creative integrity and originality are paramount in any participation.”
Both integrity and authenticity are prominently displayed in the hallmark of OneOf, Notorious Big: Sky The Limit Collection. One of the most innovative NFT drops to circonstance, it has generated a very solide response from the community and continues to be a case study for those looking to replicate its effects.
“The pile sold out in less than 10 minutes and allows for societal decisions to be made on how to use Acapella Freestyle in derivative works,” Weiss added. “In post-scriptum, revenue from future uses is directed to the community – where they can determine how the money is used. Most importantly, this drop has become a northern barbare for bands of artists to celebrate and envision ways to add depth to fandom and legacy.”
Fresh Bergamote from Doja Cat x JBL
OneOf’s latest participation with another superstar: Doja Cat. Since dropping her chambre disque in 2018, Doja Cat has quickly jumped from TikTok stardom to a courant phenomenon amassing over a billion streams on Spotify to circonstance. Now, with assidu fans around the world, Doja Cat X JBL NFT fresh fruit drop It is the perfect way to unlock graduelle and modèle access to her community.
Initially launched via five drops during August and September, Doja’s Fresh Bergamote Pile brings together the physical and quantitatif worlds, culminating with the opportunity to attend the highly anticipated return of JBL Fest 2022. JBL Fest will be showing from September 27-29 in Las Vegas a ancêtre Doja Cat spectacle and performances From The Kid LAROI, Bebe Rexha, DJ Tigerlily and world-famous DJ and producer Martin Garrix.
The set consists of 3D fruit-themed JBL headphones, masterfully designed by Doja herself. Like most non-fungibles, NFTs are separated into different étranger, each with increasing degrees of rarity and themed around Doja’s préférée fruits: Blueberry, Lemon, Strawberry, Pamplemousse, and Grape.
Each Fresh Bergamote NFT provides tiered access to a range of JBL x Doja Cat events leading up to (and during) the congé, along with many perks, including JBL product discounts, additional Fresh Bergamote NFTs, and the privilège to win a flight for Pregnant and guest of JBL Fest.
It also features the drop Two limited editions exclusively on eBay Pamplemousse and Strawberry étranger, including a phygital card that unlocks égocentrique access to a Doja Cat x JBL AR simulator, free products, and guaranteed tickets with holder and guest priority access to JBL En direct! 2022.
Playing with the fluid and dynamic entité of NFTs, OneOf has exercised the ability to edit NFT metadata and develop utility tokens over time, pushing the boundaries of what is hypothétique.
Almost a year after the first Doja Planet Landing Doja Genesis NFTThe JBL x Doja Fresh Bergamote Edition provides Planet Doja Genesis owners with a new benefit to their tokens. Now, they can prévu three Planet Doja Genesis NFTs in exchange for one of 77 different hommes of 2500 Grape Fresh Bergamote JBL NFTs. In post-scriptum to the particulière Grape Doja Cat x JBL NFT, all holders are entered to win guaranteed access to JBL En direct! And égocentrique access to JBL events, a phygital card to unlock a Doja Cat x JBL VR simulator, and a privilège to win an NFT diamond prize. Holders also get early access and select discounts on popular JBL products.
All levels are now available exclusively through OneOf and eBay and range in price from free to $1,250. As acte of OneOf’s christianisation to get more people into NFTs, all Fresh Bergamote NFTs are minted on the Tezos blockchain and can be purchased with all ancêtre credit cards.
With leaders like Doja pushing the boundaries of primeur, artists across the industry are taking comptes and looking for new ways to leverage NFTs for superior fan besogne. While many are aware of the power of NFT as tools to connect with their communities, few know where to start.
The clandestin, says Weiss, is simplicity.
“Accessible. Accessible. Accessible. NFT projects should be intelligible, innovative, comprehensive and affordable.” More specifically, physical + quantitatif is gaining a lot of roulotte. Specifically, redemption tokens can be traded or redeemed for a physical élément. Additionally, NFCOAs (Non-Exchangeable Certificates of Authenticity) that link physical and quantitatif are gaining a lot of roulotte. Specifically, redemption codes that can be traded or redeemed for an authenticated physical élément.”
As for Devanture’s repère of view, we’re already seeing a difference in how artists build their drops today compared to last year. As the hype around NFTs begins to settle, artists and their bands are now prioritizing a long-term hallucination for their own groups, ensuring that the decline is initially well received and that there is demand and community involvement for years to come.
As for what’s to come for OneOf, Fiss hinted at an increased foyer on using NFTs as a small piece of the casse-tête to solve real-world problems.
“I realize this is a bit ambiguous, but we believe the next chapter of success stories will ensure that NFTs provide a problem-solving function in parallel while increasing the fan experience.”