Crocs x ZEPETO includes a ramassis of binaire costumes and cliché and video virtual collages – all inspired by the Classic Clog
Seoul, South KoreaAnd the 7 September 2022 /PRNewswire/ — Général esports organization Gen.G and Crocs, Inc. , a vague responsable in innovative casual footwear, has announced the launch of Crocs x ZEPETO, a new contribution with its flagship metaverse app, where users can create ultra-customizable 3D avatars. #CrocsxZEPETO will showcase virtual footwear and manière collections as well as a virtual cliché and video booth homologation – all inspired by Crocs’ famous Classic Clog.
For the first time, Crocs binaire footwear and apparel will be available for purchase, marking the brand’s agrandissement into virtual economies. The ramassis includes 10 items including both shoes and clothing, with Classic Spray Dye Clog, Crush Clog and Crush Sandal from Crocs’ latest summer ramassis, recently launched in physical stores, allowing users to esthétique both their 3D avatars and themselves. The ramassis also includes fashionable clothing designed exclusively for the Crocs x ZEPETO experience.
The #CrocsXZEPETO enduro will occur in two phases. Degré one will contain a video booth, eight virtual Crocs items, including Classic Spray Dye Clog, Classic Crush Clog, Classic Crush Sandal, Classic Platform Clog, Classic Slide, and two sets of Crocs costumes. The annexé étage will launch in October and commensal users to participate through the cliché booth in their new Crocs gear and personalize their avatars with the Crocs Hat.
In rallonge, users will have the opportunity to épreuve their esthétique skills by creating outfits and bouturer the #CrocsxZEPETO Come As You Are UGC match to win a noble prize consisting of an LG gram laptop, Crocs shoes, and Jibbitz packs, as well as 100 ZEMs to use within ZEPETO.
The Crocs x ZEPETO campaign will be supported by many influencers such as GDS, Usona, Jinjalim, lenge, Seori, Yeji and Damhyang. Talents will also demonstrate their esthétique skills at UGC’s cliché booth by creating their own ZEPETO avatars.
“It’s very exciting to be making our first brand in the ZEPETO metaverse with a brand like Crocs; they understand the creativity and individual composition that players have.” He said Jenna Chung LeeCMO of Gen.G.
“Our new partnership with ZEPETO and Gen.G reflects our commitment to binaire novation and allumer convention through a primary liant lens with binaire leadership. Gen.G shares our illusion to deliver immersive experiences that reflect our brand’s étroit DNA, rooted in true self-expression.” – Tim MaloneCrocs VP Général Integrated Mercatique.
Crocs X ZEPETO builds on the brand’s recent launches into the augmented reality, gaming and binaire spaces, including the highly successful “Build Your Life in Color” competition on Minecraft, Crocs’ partnership with Bitmoji, as well as the Saweetie X Crocs virtual panneau.
United Under the faveur of #TigerNation, the primary évangélisation of General G is to help fans and athletes harness the power of gaming and esports to move forward in and out of competition. With a foyer on education, DEI initiatives and innovative partnerships, Gen.G is a négoce and thought responsable, immeuble a vague, intégrante and multicultural future of gaming. Its étroit coffret of teams includes Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), Gen.G & Gen.G Black VALORANT Team, PUBG Gen.G Team, and NBA2K’s Gen.G Tigers (first non-native team Owned by the NBA in the NBA 2 K league). Gen.G has also been a originel proponent of seamlessly bringing non-endemic brand partners into the gaming and esports world, including 1Password, Burberry, Crocs, King’s Hawaiian, McDonald’s, Mobil1, Procter & Gamble, Toyota and more. Gen.G also operates Elite Esports Academy, the world’s first fully integrated academic jeux program in Korea. Gen.G teams, réjoui creators and corporate employees work from their rôles in Los AngelesAnd the flood And the Shanghai. For more renseignement, please visit GenG.gg or follow Twitter @GenG.
Embout Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a vague responsable in innovative casual shoes for women, men and children, combining comfort, allure and value consumers know and love. The company’s brands include Crocs and HEYDUDE and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. To learn more embout us, please visit www.crocs.com Or follow Crocs on Facebook and Instagram.
ZEPETO is a thriving metaverse that enables the next generation to truly experience a personal identity in virtual worlds. With over 320 million lifetime users, ZEPETO is the fastest growing métamorphose platform joined by the world’s most popular IP, brands, celebrities and millions of creators.
ZEPETO is developed by Naver Z Corp. And Naver Z Corp was launched in 2018.