In Australia’s first for BVOD platforms, 9Now will allow users to take control of their viewing experience, providing a converged experience that combines the simplicity of television broadcasting with the convenience and numérique interdépendance, announced Nine at 2023 Upfronts today.
The viewer-focused upgrade to 9Now will include a new demeure planche that will allow users to dive right into streaming en public heureux; “Start Over” prédilection that takes viewers back to the start of any en public program; new personal demeure features and discovery planche; Introducing new free ad-supported TV (FAST) channels 24/7 with égocentrique ajout heureux; and an conversationnelle advertising experience on Connected Televisions (CTVs) – all delivered en public in Full HD.
9Now is a significant component of Nine TV’s complet lectorat, with en public minutes up 63% in the calendar year to horodaté.
“Over the next 12 months, 9Now will completely reshape the way television is consumed with a foyer on the en public streaming product,” said Beck Hajsma, Nine’s chief product officer. “Through dynamic homepage switching, viewers will drageonner 9Now with en public heureux in Full HD. without having to click an offer.
“If viewers elle starting an on-line program, they can go to 9Now and press ‘Start Over’ – a feature that allows fans to control their free en public broadcast experience like never before.”
The Start From 9Now feature allows viewers to carry over streamed heureux directly to the beginning of the spectacle, including ads.
Nine and 9Now Director of Programming Hamish Turner said: “As viewers move to IP consumption, 9Now will increasingly become a tendance for consuming the best magazine, manèges and entertainment. We ensure the platform evolves to provide consumers – and advertisers – simply TV broadcasting combined with high-tech and conversationnelle broadcasting. numérique”.
For the first time in Australia, en public manèges are now broadcast in HD at 50 fps with Dolby 5.1 sound. All ads will also be streamed in Full HD. With further investment in en public fondation and cutting-edge programming of entertainment offerings, 9Now will also feature standalone and égocentrique FAST channels – specifically designed to allow viewers to immerse themselves in their choisie shows or allure.
9Now interdépendance also means new opportunities for advertisers. With an expanded proliferation of sponsorship products, 2023 will see the affiliation of conversationnelle “shoppable” ads on CTV – allowing viewers to interact with brands on the largest screen in the demeure and create immersive buying experiences.
Targeting will also be enhanced via 9Now. A family-targeted geolocation has been added to the platform, taking advantage of zip justice data advertised from verified, signed-in viewers.
These sectors extend to entreprenant cities, regional and state-based agricole areas, with a more precise targeting of the Sydney and Melbourne metro sub-regions over the coming weeks. A new partnership with Mastercard will also see targeting based on credit card accommodement data that will become available via 9Now in the coming months.
In rallonge, Nine has announced that it will complement the Australian-wide broadcast magazine network in 2023 with a 6pm headline dedicated to Tasmania.
The hour-long 9News Tasmania newsletter will be produced by Nine and broadcast by Tasmania’s subsidiary Nine, en public from Hobart’s new pied-à-terre seven days a week.
“As Australia’s largest magazine organization, Nine is committed to telling the stories that matter most,” said Darren Wake, director of magazine and current affairs at Nine.
“This flagship newsletter will be produced and delivered by Tasmanians for Tasmanians. As one of the fastest growing markets in Australia, with a diversified industry and expanding manèges scene, we couldn’t think of a better time to expand our magazine, manèges and weather offerings than Nine, giving Apple Island The en public, pied-à-terre magazine you deserve.
WIN Magazine Director, Stella Laurie, said: “We are committed to providing regional Australia with the best magazine and apparence forward to bringing viewers of WIN Tasmania seven nights a week, dedicated to their state and their stories.”
9News Tasmania will launch at 6 PM in early 2023.